this da content. well, this is where it goes? hmmmm to make external calls, probably have to set up an app proxy - https://shopify.dev/tutorials/display-data-on-an-online-store-with-an-application-proxy-app-extension or do I create an app and use script tags? https://shopify.dev/docs/admin-api/rest/reference/online-store/scripttag
this should be the num